METRO ADVERTISING – Communication that works

As a specialist for tailor-made communication concepts in retailing, we offer competent services in the field of marketing. Our experts assist you in individual assignments or, upon request, offer a one-stop solution starting with the development of a media strategy to its realisation through to the administrative handling. For more than 20 years we have been supporting customers in Germany and abroad – competently, flexibly and with the customer in focus!

When advising our customers, we rely on our longstanding experience not only in Germany, but also in Europe and Asia. Our internationally operating teams are familiar with the local situation and know about the performance capability of the markets. 
Our media experts develop concepts and advise you on the choice of adequate channels and advertising materials. Whatever you opt for – whether for cross-media approaches or traditional brochure communication – we will upon request support you as a full-service partner with the  production planning, order and cost management as well as invoice handling. We cover your back on this end so that you can focus on your core business!
Printed advertising products represent an important element in the communication strategy of a retail company. We command extensive expertise regarding the international print and paper market, the raw materials markets, production processes as well as the sustainability management in all these sub-disciplines. Our media specialists negotiate with mail services and private providers of distribution services around the world to secure a timely distribution for our customers. This goes for specialised advertising products in the same way as for high-circulation supplements or catalogues. 
For all sourcing processes, we focus on ensuring a sustainable resource management and environmentally compatible production processes. For more than 20 years, we have been preferably using paper qualities with a high level of recycled fibres and sustainably produced wood fibres. With our suppliers, we regularly discuss optimised production processes and jointly develop low-weight paper qualities that contribute to further reducing the raw materials input.  We are a FSC certified company – committed to the environment!

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