On the basis of detailed analyses we determine those media that optimally match the objectives and target groups of your advertising campaign. We prepare recommendations for the required investments, timings and the efficient dissemination of the advertising message across different channels.
- Selection of the communication channels (e.g. print, radio, TV, outdoor, digital)
- Analyses of the competitors and of the target groups
- Budget recommendations
- Detailed planning and target definition for the individual channels
- Ordering of media services
- Management of the execution process
- Settlement and budget control