On the basis of detailed analyses we determine those media that optimally match the objectives and target groups of your advertising campaign. We prepare recommendations for the required investments, timings and the efficient dissemination of the advertising message across different channels.
- Selection of the communication channels (e.g. print, radio, TV, outdoor, digital)
- Analyses of the competitors and of the target groups
- Budget recommendations
- Detailed planning and target definition for the individual channels
- Ordering of media services
- Management of the execution process
- Settlement and budget control
Distribution & Geomarketing
Especially for retailers, the individual localisation of the communication plays an important role. We examine target groups with a view to specific characteristics and present the findings for a geographic area. That way, we can provide valuable information to address potential new customer groups or optimise the existing areas.
- Target group analyses and presentation of the potential at the smallest geographic level
- Definition of the distribution areas
- Recommendation of the advertising media
- Negotiation of contract conditions
- Handling and management of service providers
- Distribution controlling