Chief Marketing Officer Real
"Real operates 282 hypermarkets across Germany which makes it one of the leading food retailers in the German market. Our company is active in both, offline and online retail.
We are known for extra service, freshness, emotion and attractive prices - and we want to convince our customers of this with a targeted communication strategy!
Just one store, you won’t need more - that is also what we get from our service provider METRO ADVERTISING.
We use all media channels, like TV, newspaper ads, radio, billboard and online advertising. In addition to media planning, METRO ADVERTISING also takes care of the booking and settlement of our media activities.
One important element in the media mix are the advertising leaflets. With our newspaper supplements we reach almost fifty percent of the German households every week. METRO ADVERTISING takes on the procurement and management of print, paper and distribution services for us. For us, continued good quality, precise coordination and observation of the deadlines are indispensible prerequisites for a successful cooperation. That is why METRO Advertising has been our partner for many years already!"