Dirk Koenigsfeld, Chief Marketing Officer Real
"Real operates 282 hypermarkets across Germany which makes it one of the leading food retailers in the German market. Our company is active in both, offline and online retail. We are known for extra service, freshness, emotion and attractive prices - and we want to convince our customers of this with a targeted communication strategy!
Just one store, you won’t need more - that is also what we get from our service provider METRO ADVERTISING. We use all media channels, like TV, newspaper ads, radio, billboard and online advertising. In addition to media planning, METRO ADVERTISING also takes care of the booking and settlement of our media activities.
One important element in the media mix are the advertising leaflets. With our newspaper supplements we reach almost fifty percent of the German households every week. METRO ADVERTISING takes on the procurement and management of print, paper and distribution services for us. For us, continued good quality, precise coordination and observation of the deadlines are indispensible prerequisites for a successful cooperation. That is why METRO Advertising has been our partner for many years already!"
Urszula Porębska, Marketing Director Metro Properties
"METRO ADVERTISING is our long-term partner in planning and buying media campaigns. We appreciate this cooperation, because I am sure that the team I work with perfectly understands the needs of shopping malls' marketing communication, knows the specific of local media and trends on the media market. METRO ADVERTISING guarantees proper support of the marketing department in the preparation and implementation of media campaigns on the highest level."
Wioletta Radomska, Head of the Advertising Department OBI
"OBI - a DIY store chain, has been cooperating with Metro Advertising Spółka z o.o. continuously since February 2016, commissioning regularly print and transport of several million copies of leaflets in A4 and A3 formats. During this several years of cooperation, METRO ADVERTISING has been known as a reliable business partner, open to the needs of retail chains and providing cost-effective solutions in the area of polygraphy and transport.
High professionalism of the team, very good and competent customer service cause that cooperation with METRO ADVERTISING runs smoothly, and the services are provided on time and at the highest organizational and quality level. We are pleased to recommend METRO ADVERTISING as a partner for long-term cooperation."