Media planning: intelligent strategies for your successful campaigns

How do your customers think? How do they use the different media? And which advertising channels can best address your target group? 

Our media experts deal with all issues relevant for the planning and sourcing of your advertising campaigns or promotional activities. Building on your briefing, we translate your strategic marketing needs  into your media strategy based on a precise analysis of the competition and target group with due consideration of the budgetary framework, i.e.

  • Selection of the communication channels (e.g. print, radio, TV, outdoor, digital)
  • Target definition for each individual channel
  • Function and interaction of the individual channels (media convergence)
  • Definition of the inter- and intra-media priorities (media mix)

Our independence from the big agency networks, our concepts that are always tailored to the individual customer needs, and our targeted search for specialists to address the specific demands of our customers which we cannot answer ourselves make us your partner of choice offering a special value added.

In the framework of the media planning activities, we develop the concrete measures for each individual communication channel by defining which medium/advertising vehicle is to transport your advertising messages and when. In this context, continuous optimisation to achieve an optimal pressure of your campaigns is a matter of course.

From a single source: media planning and procurement, success monitoring 

To ensure that this planning is also implemented in a measurable way and that your budget is used efficiently, our Media Procurement function will continuously negotiate the best possible conditions for you.

Our service portfolio is rounded off by the Media Planning function where the complete workflow from order placement to operational control and document archiving through to invoice checking and posting is handled.

Your benefits at a glance

  • In-depth analysis, customised media mix
  • Cross-channel media planning from a single source
  • Experienced team of experts for all channels
  • Success monitoring
  • International media planning expertise

Your METRO ADVERTISING Contact 

in Germany / Poland

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